Uncovering consumers need states and tension points to go beyond customer experience.
Have a look at our latest human-centric insights to understand our approach and our strategical vision about trends, implementations, and overall marketing practices.
People in the real estate business will tell you that the three most important factors to consider are:
Likewise, the three most important factors in marketing a brand are?
Wayne Gretzky, one of the greatest hockey players of all time once said: “I skate to where the puck is going to be, not to where it has been.” How can we translate these words into today’s marketing context? It is certainly important to anticipate consumer needs, especially in dynamic markets like Turkey, Russia, and Eastern Europe …
David Packard, one of the founders of Hewlett Packard, once said that “marketing is too important to be left to the marketing department.” He was right – it is. If you believe that marketing is basically focused on promotion and communication you may not agree with his perspective. But if you view marketing as how …
Problem or opportunity for marketers? There has been a rise in nationalism across the world over the past several years. A lot of it is fueled by politicians who want to increase their popularity by focusing on external threats to distract voters’ attention from internal issues. However, we are seeing a trend in emerging markets …
These days’ companies are becoming increasingly concerned about Corporate Social Responsibility (CSR) and the role of the company in the community. Some companies do it because they believe they can and should have a more positive role in society, while others see it mostly as a defensive move in the event something goes wrong. Regardless your motivation, it makes sense to do it.
Imagine the new manager of a Formula One team. His goal has been predetermined with extreme clarity:’ Win the Formula One within three years.’ Because he comes from a business background, he pulls out the tried and true SWOT analysis form (Strengths, Weaknesses, Opportunities, and Threats) and begins to fill it out. is this really the best start?
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