People buy for emotional reasons and then look for rational reasons to support their emotional decision.
Find out how to build emotional connections with consumers.
Garrison Group has a human-centric marketing approach that goes beyond improving Customer Experience (CX) to deliver a meaningful Human Experience (HX).
Garrison Group provides end-to-end strategic marketing consulting services.
See how we can create brands that are unstoppable.
The human side of B2B marketing
What our Clients
“Thanks to Garrison Group, we know the segments in Turkey by heart right now. After the learning we got from Garrison Group, I can say that now I can identify each and every person around me and associate them with the segments.”
Senior Brand Manager of Danone
“When the whole organization starts speaking the language of customer value, it makes interdepartmental communication not only easier but exponentially more powerful in driving growth.”
General Manager of IKEA
“Human-Centric Marketing can help to achieve exponential growth no matter in which industry and which market – this was my experience with Garrison Group.”
General Manager of Coty
“The Hungarian Marketing team is considered one of the best in the Sanofi world! Also, my whole region speaks a common language! Outstanding results and unbelievable knowledge – they are even coaching the Americans on how-to do-good Media Strategies!”
Global Marketing Excellence Lead of Sanofi
“With the Garrison Group Lifestyle Study, we learned that the same education level or the same income level doesn’t mean that people perceive the world in the same way. They can even be from the same school, but it doesn’t necessarily mean that they are the same.”
Senior Brand Manager of Danone
“These interactive workshops helped to feel and understand every single detail about the target group, and it is now my current approach in building the marketing plan. Now I know who I am trying to reach and where can I find them.”
Interaction Planner of MEC
“Our media planning methodology was based on demographics only. Now we do the media planning based on the right target group selection: we do the media selection, channel selection, programm selection, location selection and everything is based on the right target group behavior.”
Marketing Communications Manager of Danone
“We are always trying to make unique and tailor-made campaigns for our consumers. It differentiates us from TV and Radio, because social media and people’s participation works like little focus groups. We always observe these focus groups and try to come up with people’s real emotions and feelings. Garrison Group really captures that aspect very well and takes it broader”
Creative Manager of Sesli Harfler Digital Agency
“As we don't have a global target profile segmentation, this study not only segmented to Target groups with demographics dimensions but also psychographic dimensions, so this helped us speak the same language when it came to the target profiles”
Head of Strategy of Y&R Turkey
Are you a B2B looking to add a human-centric marketing approach to your offerings?
Find out how we can empower your brand with a human-centric marketing approach.