In marketing, what do you think is the ideal mix of Vision and Knowledge?
Garrison Group Specialized marketing resource
Services
Destination Planning
Customer Knowledge
Strategy
Implementation
Knowledge Acceleration
About US
Together with our clients, we develop strategies that drive top-line business growth by creating customized go-to-market strategies, based on carefully researched customer insights that serve as roadmaps for stronger brand and product value propositions which, in turn, drive fully integrated brand communication programs.
We firmly believe that vision and knowledge set the tone for an inspired strategy. Sometimes it is necessary to start with the knowledge coming from a carefully researched insight that drives the vision for a brand. On other occasions, a strong vision will need knowledge for successful implementation. Garrison Group delivers in both situations.
Our articles
Latest
How Well Do You REALLY Understand Brand Positioning?
People in the real estate business will tell you that there are three important factors to consider when buying a property. Location. Location. Location. Likewise, there are three important factors to consider when marketing a brand. Positioning. Positioning....
Maximizing Special Events and Sponsorships
Events and Sponsorships - Leveraging the Brand Strategy This is where you can have a lot of fun in integrated marketing communication. The brand strategy you want to leverage with events and sponsorships is associative imagery. It literally elevates brand...
Human-Centric Marketing for SMEs and Startups
“I don’t have the time or the money for marketing, I need to focus on running my business.” This is probably one of the most common complaints about marketing in the startup and small and medium enterprise (SME) world. Although different in their concepts and context,...
Marketing in a Post-Crisis World
Post-Crisis and Brand Pivot In the past, we addressed the need to do a brand pivot during the lockdown (and now during the beginning of a Post-crisis life) because customer attitudes are altering significantly. A brand pivot doesn’t mean a complete repositioning but,...
Choosing the Right Corporate Responsibility (CSR) Path for My Business
The importance of CSR Corporate Social Responsibility (CSR) is no longer a nice to have addition to our overall business plan; it has now become a must have. Mankind’s impact on global weather is no longer a debatable topic, it’s a fact. You know it. Your employees...
Brand Positioning to Stakeholders
Creating a brand positioning targeting different stakeholders is not so different from how and why you build a brand positioning targeting consumers. The fundamental point is that if you want someone to take action, you must make it meaningful and worthwhile for them...
How Well Do You REALLY Understand Brand Positioning?
People in the real estate business will tell you that there are three important factors to consider when buying a property. Location. Location. Location. Likewise, there are three important factors to consider when marketing a brand. Positioning. Positioning....
Maximizing Special Events and Sponsorships
Events and Sponsorships - Leveraging the Brand Strategy This is where you can have a lot of fun in integrated marketing communication. The brand strategy you want to leverage with events and sponsorships is associative imagery. It literally elevates brand...
Human-Centric Marketing for SMEs and Startups
“I don’t have the time or the money for marketing, I need to focus on running my business.” This is probably one of the most common complaints about marketing in the startup and small and medium enterprise (SME) world. Although different in their concepts and context,...
Marketing in a Post-Crisis World
Post-Crisis and Brand Pivot In the past, we addressed the need to do a brand pivot during the lockdown (and now during the beginning of a Post-crisis life) because customer attitudes are altering significantly. A brand pivot doesn’t mean a complete repositioning but,...
