HUMAN-
CENTRIC
INSIGHTS
Uncovering consumers need states and tension points to go beyond customer experience.
Have a look at our latest human-centric insights to understand our approach and our strategical vision about trends, implementations, and overall marketing practices.
Effective and Efficient Brand Portfolio Management
There are three fundamental ways to grow your business: To accomplish these fundamental objectives, we deploy strategies ranging from more engaging advertising to drive awareness and purchase intent, to larger sizes and multi-pack packaging and pricing to increase transaction size, to discovering and communicating new usage occasions to increase purchase frequency. The job of brand …
Effective and Efficient Brand Portfolio Management Read More »
Employee branding: How to utilize marketing to recruit and retain top talent
COVID changed many things in our lives – some of them permanently. One of those changes is the relationship between the employee and the company. Increasingly we hear new employee prospects asking how much they can work remotely. Every day has become a casual Friday because we have gotten used to working in comfortable clothes …
Employee branding: How to utilize marketing to recruit and retain top talent Read More »
Brand Assessment – The Orbiter tool goes digital
Do you need to re-assess your brand? Do you know where and what your brand is today? What it means to customers and how that may have changed in a rapidly evolving competitive environment? Asking yourself these questions can help ensure your brand is on the right path. The next important step is to understand …
Brand Assessment – The Orbiter tool goes digital Read More »
Omni Shopping – How millennial shoppers are changing the way we shop
The new way of doing shopping As marketers, we recognize that Millennials are probably one of the most dynamic and change-oriented generations we’ve ever had. They are changing the way we work with their loudly voiced need to balance work and personal time and work remotely, and how technology plays a role in everything thing …
Omni Shopping – How millennial shoppers are changing the way we shop Read More »
How Well Do You REALLY Understand Brand Positioning?
People in the real estate business will tell you that there are three important factors to consider when buying a property. Location. Location. Location. Likewise, there are three important factors to consider when marketing a brand. Positioning. Positioning. Positioning. This won’t come as surprise to many of you as marketers. But we say the phrase brand …
How Well Do You REALLY Understand Brand Positioning? Read More »
Maximizing Special Events and Sponsorships
Events and Sponsorships – Leveraging the Brand Strategy This is where you can have a lot of fun in integrated marketing communication. The brand strategy you want to leverage with events and sponsorships is associative imagery. It literally elevates brand communication from a message to an experience. What you are trying to do with associative …
GET IN
TOUCH
Find out how we can empower your brand with a human-centric marketing approach.
