HUMAN-
CENTRIC
INSIGHTS
Uncovering consumers need states and tension points to go beyond customer experience.
Have a look at our latest human-centric insights to understand our approach and our strategical vision about trends, implementations, and overall marketing practices.
Feels like Home – Real Estate Marketing
The first thing that came to my mind when I thought about writing about real estate marketing was to make a pun with the concept of home, and for that, nothing is better than songs. Typed the sentence “music with the word ‘home‘,” and, as you guessed it, the browser flooded with options, from John …
Management – Science or Art?
The Solen Chocolate Company has been a client of Garrison Marketing Group since 2009 when we first developed the Biscolata Men campaign which has become quite well-known in Turkey. A little over a year ago I joined the Solen team more directly to craft my art as Chief Marketing Advisor to the Board. Both the …
Packaging: Colors’ Evolution and the Importance of Relevance
Packaging stimulates the initial trial of a brand and then, after a satisfying first experience, helps consumers find it among the thousands of other brands on the shelves to buy again…and again…and again. How you evolve your packaging could be about shapes, materials, and even brand names and logos, but they are not the most …
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Exponential Strategy
David Packard, co-founder of Hewlett-Packard, famously said marketing is too important to leave to the marketing guys. He was absolutely right. Creating and delivering exponential customer value, the core function of marketing should be everyone’s job in your company. But I’ll go one step further and say strategy is too important to be left solely …
Effective and Efficient Brand Portfolio Management
There are three fundamental ways to grow your business: To accomplish these fundamental objectives, we deploy strategies ranging from more engaging advertising to drive awareness and purchase intent, to larger sizes and multi-pack packaging and pricing to increase transaction size, to discovering and communicating new usage occasions to increase purchase frequency. The job of brand …
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Employee branding: How to utilize marketing to recruit and retain top talent
COVID changed many things in our lives – some of them permanently. One of those changes is the relationship between the employee and the company. Increasingly we hear new employee prospects asking how much they can work remotely. Every day has become a casual Friday because we have gotten used to working in comfortable clothes …
Employee branding: How to utilize marketing to recruit and retain top talent Read More »
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