Stakeholder Segmentation and Targeting

Stakeholder Segmentation and Targeting

The core of brand management is understanding customers and uncovering insights that allow you to position your brand successfully. A strong understanding of your stakeholders and the resulting insight into their needs is also at the core of stakeholder management. As...
From Brand Management to Stakeholder Management

From Brand Management to Stakeholder Management

When Darwin talked about “natural selection”, giving rise to Herbert Spencer’s coinage of the term “survival of the fittest”, he wasn’t saying that it’s the strongest who thrive over time, but those who are most adaptable. A crisis, or a major...
Going Local

Going Local

What Service Businesses Can Learn from Tourism As we start to bounce back after COVID, we are happy to see customers returning to our stores, restaurants, businesses, and tourist attractions that provide so much revenue to local towns and cities.  As these customers...