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Employee branding

Employee branding: How to utilize marketing to recruit and retain top talent

COVID changed many things in our lives – some of them permanently. One of those changes is the relationship between the employee and the company. Increasingly we hear new employee prospects asking how much they can work remotely. Every day has become a casual Friday because we have gotten used to working in comfortable clothes …

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Omni Shopping – How millennial shoppers are changing the way we shop

The new way of doing shopping As marketers, we recognize that Millennials are probably one of the most dynamic and change-oriented generations we’ve ever had. They are changing the way we work with their loudly voiced need to balance work and personal time and work remotely, and how technology plays a role in everything thing …

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How Well Do You REALLY Understand Brand Positioning?

People in the real estate business will tell you that there are three important factors to consider when buying a property. Location. Location. Location. Likewise, there are three important factors to consider when marketing a brand. Positioning. Positioning. Positioning. This won’t come as surprise to many of you as marketers. But we say the phrase brand …

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Choosing the Right Corporate Responsibility (CSR) Path for My Business

The importance of CSR Corporate Social Responsibility (CSR) is no longer a nice to have addition to our overall business plan; it has now become a must have. Mankind’s impact on global weather is no longer a debatable topic, it’s a fact. You know it. Your employees know it. Your suppliers know it. And, most …

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