HUMAN-
CENTRIC
INSIGHTS
Uncovering consumers need states and tension points to go beyond customer experience.
Have a look at our latest human-centric insights to understand our approach and our strategical vision about trends, implementations, and overall marketing practices.
Brand Assessment – The Orbiter tool goes digital
Do you need to re-assess your brand? Do you know where and what your brand is today? What it means to customers and how that may have changed in a rapidly evolving competitive environment? Asking yourself these questions can help ensure your brand is on the right path. The next important step is to understand …
Brand Assessment – The Orbiter tool goes digital Read More »
Omni Shopping – How millennial shoppers are changing the way we shop
The new way of doing shopping As marketers, we recognize that Millennials are probably one of the most dynamic and change-oriented generations we’ve ever had. They are changing the way we work with their loudly voiced need to balance work and personal time and work remotely, and how technology plays a role in everything thing …
Omni Shopping – How millennial shoppers are changing the way we shop Read More »
How Well Do You REALLY Understand Brand Positioning?
People in the real estate business will tell you that there are three important factors to consider when buying a property. Location. Location. Location. Likewise, there are three important factors to consider when marketing a brand. Positioning. Positioning. Positioning. This won’t come as surprise to many of you as marketers. But we say the phrase brand …
How Well Do You REALLY Understand Brand Positioning? Read More »
Maximizing Special Events and Sponsorships
Events and Sponsorships – Leveraging the Brand Strategy This is where you can have a lot of fun in integrated marketing communication. The brand strategy you want to leverage with events and sponsorships is associative imagery. It literally elevates brand communication from a message to an experience. What you are trying to do with associative …
Human-Centric Marketing for SMEs and Startups
“I don’t have the time or the money for marketing, I need to focus on running my business.” This is probably one of the most common complaints about marketing in the startup and small and medium enterprise (SME) world. Although different in their concepts and context, these two worlds face similar challenges, from finding the …
Marketing in a Post-Crisis World
Post-Crisis and Brand Pivot In the past, we addressed the need to do a brand pivot during the lockdown (and now during the beginning of a Post-crisis life) because customer attitudes are altering significantly. A brand pivot doesn’t mean a complete repositioning but, as is the case with a multifaceted brand, you can simply adjust …
GET IN
TOUCH
Find out how we can empower your brand with a human-centric marketing approach.
