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Uncovering consumers need states and tension points to go beyond customer experience.
Have a look at our latest human-centric insights to understand our approach and our strategical vision about trends, implementations, and overall marketing practices.
Are category influencers really important? For Apple: Yes
In May 2011 Apple took over the throne from Google as being the most valued brand in the world. There are many reasons for this shift. One is their understanding and support of their brand ambassadors – The Key Influencers.
Forget ATL and BTL: Think Customer Engagement Instead
We have all heard marketing communications defined as either ATL (Above The Line) or BTL (Below The Line). But what line are we talking about it? Surprisingly, very few people in marketing or in their agencies actually know.
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