IKEA brand architecture – creating a unique customer experience
Founded in 1943 in Sweden, IKEA is the retail brand that simultaneously provides a wide range of well-designed, functional, and affordable home furnishing products, while providing an activity-based shopping experience to families worldwide. IKEA opened its first Eastern European store in Budapest in 1990 as it entered the Hungarian market – among the first Non-Food …
IKEA brand architecture – creating a unique customer experience Read More »
