Uncovering consumers need states and tension points to go beyond customer experience.
Have a look at our latest human-centric insights to understand our approach and our strategical vision about trends, implementations, and overall marketing practices.
We all know Dr. House; the guy we love to hate. The famous TV-character who turns the rules upside down, without any hesitation, but always manages to get his answer. You often see him standing if front of the white board jotting down diagnoses, eliminating them one by one through trial and error. His process is called Differential Diagnosis (or DDx). Lets see how this technique can be applied in consumer insight mining.
In May 2011 Apple took over the throne from Google as being the most valued brand in the world. There are many reasons for this shift. One is their understanding and support of their brand ambassadors – The Key Influencers.
We have all heard marketing communications defined as either ATL (Above The Line) or BTL (Below The Line). But what line are we talking about it? Surprisingly, very few people in marketing or in their agencies actually know.
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