HUMAN-
CENTRIC
INSIGHTS
Uncovering consumers need states and tension points to go beyond customer experience.
Have a look at our latest human-centric insights to understand our approach and our strategical vision about trends, implementations, and overall marketing practices.
The Butterfly Effect – Making Customer Value Everyone’s Job
David Packard, one of the founders of Hewlett Packard, once said that “marketing is too important to be left to the marketing department.” He was right – it is. If you believe that marketing is basically focused on promotion and communication you may not agree with his perspective. But if you view marketing as how …
The Butterfly Effect – Making Customer Value Everyone’s Job Read More »
The Rise Of Nationalism
Problem or opportunity for marketers? There has been a rise in nationalism across the world over the past several years. A lot of it is fueled by politicians who want to increase their popularity by focusing on external threats to distract voters’ attention from internal issues. However, we are seeing a trend in emerging markets …
Corporate Social Responsibility Optimization
These days’ companies are becoming increasingly concerned about Corporate Social Responsibility (CSR) and the role of the company in the community. Some companies do it because they believe they can and should have a more positive role in society, while others see it mostly as a defensive move in the event something goes wrong. Regardless your motivation, it makes sense to do it.
Value Diagnostics: Getting it right
Imagine the new manager of a Formula One team. His goal has been predetermined with extreme clarity:’ Win the Formula One within three years.’ Because he comes from a business background, he pulls out the tried and true SWOT analysis form (Strengths, Weaknesses, Opportunities, and Threats) and begins to fill it out. is this really the best start?
Balancing the Global/Local Brand Experience
Developing an effective strategy for your brand in the market is tough work. It is even tougher to manage a global brand across multiple markets and all that it carries and means from one market to another and yet still ensure that it is highly relevant to a specific local market.
The Dr. House Of Marketing
We all know Dr. House; the guy we love to hate. The famous TV-character who turns the rules upside down, without any hesitation, but always manages to get his answer. You often see him standing if front of the white board jotting down diagnoses, eliminating them one by one through trial and error. His process is called Differential Diagnosis (or DDx). Lets see how this technique can be applied in consumer insight mining.
GET IN
TOUCH
Find out how we can empower your brand with a human-centric marketing approach.